E-Retail – The Transition Tech

Standard

E-Commerce is a huge gamut of things, but when most people talk about e-commerce, they often are referring to e-retail. E-Retail is a space where countless number of companies and individuals have invested money. If you look at the vast majority of players in the space, most of them are not wildly profitable.

Amazon recently posted a loss. Apple’s App Store for all its hullaballoo is only profitable because Apple sells all of their own software through this single platform; barring that they would just about break-even. Closer home, Flipkart is yet to post a profit.

E-retailers tend to be profitable when they are starting out, reach a peak and then as they scale the business upwards, the profitability does not seem to sustain. I think the problem is with the technology.

We all remember pagers. Pagers were the transition technology between the telephone and the mobile phone. The only achievement of pagers was prepare the mindset of people to embrace communication on the move. They were not wildly profitable and neither were they around too long.

The story of e-retail is similar. Its a transition technology which prepares the mindset of people to purchase without going to the store. It is not the optimum solution and the day an alternate solution arrives, in the form of Augmented Reality and 3D projection, the real e-retail era will begin.

Until such time, there are those who will continue to play with laptop based retail and wonder why it is so difficult?

Teams and Productivity

Standard

At the time that a project is conceived, there are certain expectations on how it is to be executed. This is most often the case with most startups; startups begin as mere projects.  Based on the execution envisaged, people are assigned and teams are created.

I have often noticed that as the pace of things increase and changes come into play, as is often the case with startups, the teams are redistributed and resources are re-allocated. The entrepreneurs expect their teams to perform as per earlier expectations. But once such steps have been taken, it is unrealistic to expect the same standard of productivity.

The best analogy is the pit-stop in an Formula One race. 16 people are assigned to change 4 tyres in 2 seconds; if 2 people were assigned asked to do the same in 16 seconds, it probably would never happen.

The only thing that changes is ‘Focus’. While executing, teams need to be focused and when teams are reassigned, some amount of focus is lost. This loss of focus hinders productivity. Hence, it is important to make sure that focus is maintained, even at the cost of hiring some more people.