E-commerce is all about customer acquisition and making sure that customers stick with you to make repeated purchases. This has been the underlying challenge that the e-commerce industry has been grappling with. E-commerce firms are spending a great deal of money on making sure they advertise and bring in more customers, but advertising does not promise customers!
Now, most of these firms are more than willing to pay money for any platform that can bring in customers that pay. With this thought in mind, Mcounts set out to come up with a platform through which marketing takes place and conversions happen. Well, how do you do that?
Mcounts came up with a method by which they could make marketing more meaningful. The e-commerce firms are willing to pay for marketing that brings in paying customers and marketing is successful when people trust the message being passed along. Keeping both these facts in mind, Mcounts has created a platform through which it becomes possible for anyone of us to market products that we really like and to get paid for our influence.
This makes the platform unique because not only those who are buying get a cash back but also those who are suggesting the product to be bought! And since the links come from those whom we trust and consider credible, the conversion rate would definitely be much better.
This format opens up such an incredible array of possibilities that we were extremely excited about them. The company has rolled out the website to consumers and is gaining traction on their website. The other possibility is helping events and campaigns raise money and while providing tangible benefits to those who are contributing to the campaign. The contributions come in the form of a percentage of sales contributed to the event.
We are proud to announce that Startups Club is the first organisation that is trying this method to raise funding for its Demo Day event. You can check it out here. We have great hopes from this initiative and like everything that we do at Startups Club, this is a huge experiment, let us see how it works out!