I travel a lot and I drive very often. I always try to reach the destination as fast as possible.
I use to think that the speed at which you drive is related to the width of the road. The wider road affords you a lot of room to make errors and therefore allowing you to drive faster.
As I drove on the narrow road to Hyderabad, I realise that speed has nothing to do with the width of the road, but is the function of how far you can see. The further you can see with certainty, the faster your able to proceed.
When you think of businesses, the same principle translates into an extremely clear vision behind which you are ready to put or commit all of your resources. If the vision for the business is extremely clear than, you have the ability to throw all your weight behind achieving the same. Not only that, you also have the added ability to push forward against all detractors, of which you may find many.
Apple did not come up with an idea of a tablet, but they were the first company who had a clear vision and the belief to commit to the vision. There were many other competitors who came up with the same form factor, but did not have the vision or the belief to pursue it. In fact the success of the iPad is just due to that belief, you can see the difference in the results achieved by Apple and a competitor like Microsoft, HP, Lenovo, et al.
Clarity of vision is by far the best gift that you can give to your business.
I had put this topic down a long time time back. I had wanted to write about this subject, but it is probably better that I write about it now.
It is better that I write about it now because of what has happened with a small company called Healbe. Healbe is a small startup that decided to crowd fund a device that they were developing called GoBe. The device what supposed to be able to calculate your calories, hydration, stress, and many more things. You can find the campaign that they had put up on Indiegogo here.
Everything was going good, they were on the way to a Million dollar funding campaign, when trouble began to brew. First they were not able to trace the business or the business people. Then many of the experts began to question the claims that the company was making. Some of them said it was “bullshit”. And today, people have started asking for their money back, because they no longer trust the company.
The money made its way in because of trust and is now beginning to make its way out because of distrust!
For any business small or big, “TRUST” plays a massive role in how the business is perceived and how well it is able to do. A consumer or client puts money on the table because they are willing to trust that the product or service that a person is selling would perform as promised.
If that trust is lost, there is no way that a business is going to be able to survive.
When you are looking to achieve anything in life, it is extremely important to set goals in place. The question that often comes up is why is it important set things in stone, why can’t goals evolve in the same manner in which the business plan of a company does?
This was the question which was posed to me by a company which I am mentoring. So I explained it like this
Imagine you are standing at one end of the football field and you were just told that you are to take the ball to the other end of the football field. You have to keep going straight and reach the other end. Since there is a lack of clarity in terms of where you must reach, you must just keep going straight. You have no opportunity to take advantage of any other player for the fear of going off the course. It is more like climbing a pole!
Whereas when you have a very clearly defined goal in place, it is possible to strategically plan to reach that end. In such a scenario, the player can pass the ball all over the field with the single minded target of reaching the goal that is set. They can take advantage of synergies and develop their strategies. The entire activity becomes more like climbing a ladder. You are clear when you are making progress and how close you are to reaching the goal.
Therefore it is absolutely important to have a goal set!